Cutty Sark sælges til Edrington - Glenrothes til BBR

More
8 years 9 months ago #19997 by BigMac
Cutty Sark sælges til Edrington - Glenrothes brand'et til Berry Bros.

Cutty Sark goes to Edrington, Glenrothes goes to BB&R

This press release from Edrington came into our office yesterday, but I was on the road and wasn't able to post it up. What does it all mean to us, the whisky drinker? I honestly don't know.

Press Release:

BERRY BROS. & RUDD TO SELL CUTTY
SARK BRAND TO EDRINGTON

Wednesday, 3rd February, 2010
for immediate release

Britain's leading fine wines and spirits merchant, Berry Bros. & Rudd (BB&R), today announced that it has finalised an agreement under which it will sell the Cutty Sark blended Scotch whisky brand to The Edrington Group, makers of The Famous Grouse and The Macallan.

Under the deal, BB&R will acquire The Glenrothes single malt brand from Edrington, which has signed long-term supply agreements to provide whisky fillings and stocks to BB&R. Edrington will retain ownership of The Glenrothes distillery.

The transaction will also involve Edrington acquiring all distribution contracts on Cutty Sark in force at the time of completion. The Edrington sales-and-distribution alliance (Maxxium) will continue to distribute The Glenrothes in key international markets and is also expected to provide a distribution option for other brands within BB&R's super-premium spirits portfolio.

The agreement is due to be concluded by April 2010. The total consideration has not been revealed.

Hugh Sturges, managing director, BB&R, said the sale of the Cutty Sark brand and purchase of The Glenrothes was in line with the company's long term vision of concentrating investment resources behind developing a world leading position as a supplier of fine wines and super-premium spirits. "The strategy that supports this vision is already reaping dividends, particularly within emerging markets,"

So many malts - so little time...

http://themaltdesk.blogspot.com/

Please Log på or Create an account to join the conversation.

Time to create page: 0.065 seconds